Overview
Branding is one of those things I get really into — it’s not just about a logo, it's about building a whole vibe. I like to dig into what makes a business tick and translate that into visuals that feel unique, memorable, and true to the brand’s personality.
The Process
I usually start with a deep dive — understanding the brand story, audience, and tone. From there, I explore directions through moodboards, sketches, and typography experiments. Once the core logo starts taking shape, I build out the full system — colors, fonts, icons, social templates — everything the brand needs to show up consistently.
What I Aim For
Clean, timeless logos that work at any size. A visual identity that feels cohesive but has enough flexibility to grow with the brand. I’m all about those tiny details that make a big difference — alignment, spacing, contrast — because that’s what gives a brand polish and professionalism.
