From Barbell to Branding: Creating for Nepal’s Powerlifting Scene

As a powerlifter and a designer, I see design much like strength training — both require discipline, vision, and constant refinement. My work for the OX Classic Summer Slam 2025 was not just a logo design project; it was a personal mission to give back to Nepal’s growing powerlifting community.

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Sagar Shrestha

October 5, 2025

5 min read

Behind the Design

For me, powerlifting isn’t just a sport — it’s a philosophy. It teaches resilience, precision, and respect for craft. These principles guided my design process. I approached the project like a training session: understanding the purpose, building from the basics, pushing creative limits, and refining for perfection. You can watch the full making-of timelapse of this logo creation process here: Making of OX Classic Summer Slam Logo

“The logo looked incredible — the final outcome was next level. It truly raised the standard of the competition. A cool design that perfectly reflects the spirit of OX Strength”